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41 St. Vincent Place
Based in Glasgow, SneakersER is the brainchild of two friends with a passion for trainers and sneakers. In 2013, they both made a decision to bring to market products that they thought were sorely needed: sneaker cleaners, protectors, dyes & paints, glues and more to keep your beloved sneakers in pristine condition or bring your battered grails back to life. We linked up with SneakersER to help create their “how-to” video to assist their customers in getting the most out of their product and breath new life into their busted trainers. The outcome was a little more than a simple how-to!
To create an engaging demonstration of how to use SneakersER unique and versatile line of products to their full potential.
From the brand – “In 2013 we both made a decision to bring to market, products that we both thought were sorely needed, sneaker cleaners, protectors, dyes & paints, glues and more to keep your sneakers in pristine condition or bring your battered grails back to life. We have spent the past 2 years working alongside award winning industry professionals on perfecting the best materials & formulas for our products and whenever possible source these locally and responsibly.”
We were contacted by Al and Rob from SneakersER who had the brilliant idea behind this short film. We wanted to show a common problem that sneaker collectors face and how to combat this. Using the duo’s extensive contacts, we were able to shoot nightclubs scenes at Glasgow’s world-renowned Subclub as well as the popular Brunswick Hotel. This gave us the opportunity to raise the production value from a simple walkthrough video (which we were eager to avoid) to a short film with a purpose. We spent a full day travelling to every part of Glasgow utilising the city itself in true indie-film fashion.
The fruits of our labour paid off in the form of a fantastic and thorough how-to video that has since helped SneakersER get their product into Schuh footwear stores on a nationwide scale. With such a massive name backing them, we hope their how-to video provides a valuable service to their customers new and old.
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