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41 St. Vincent Place
To showcase the master craftsmanship behind a simple hemming job performed by London specialist denim stockist Rivet & Hide.
From the brand – “Danny Hodgson, founder and owner of the store, discovered the culture surrounding selvedge denim on regular trips to Japan and the United States and was drawn into the care, love and attention to detail of the artisan brands he came across. He was compelled to delve deeper and connect, building trust and strong relationships with the labels he now carries.”
We first met Danny and Junior, the partners behind this jaw-dropping (if you love denim as much as we do, that is) stockist of specialist denim, while shooting for London agency Knit. Rivet & Hide was used as the backdrop of one of our other projects, so we took it upon ourselves to offer our services to promote the store. The level of detail and craftsmanship involved in what some would consider a simple job is unfounded. Junior, who appears in the video, takes us through his process to perfectly hem a pair of men’s selvedge denim.
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