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When London creative technology agency Knit asked us to create content for 2 separate films in 2 hours, filming at Kidzania London in Westfield Shopping Centre with children as models, we could only think of one response: consider it done!
Renault, in partnership with KidZania London, wanted a unique way to promote team-building for children. Throw in some powertools and call it a race – we were sure to get some fantastically frantic footage of this one! The Pitlane Challenge tests the kid’s abilities to work together to strip the wheels from a 3/4 sized F1 car in the fastest time possible. The timer starts as soon as the first powertool leaves the dock and only stops once the last of the 4 tools has been returned to the dock.
To showcase Renault’s Pit Lane Challenge and learning centre in the KidZania London project.
From the brand – “Immerse yourself in this high-tech experience at the Renault Engineering Centre. Learn all about zero emissions, electric vehicles and their place in the future. You’ll assemble and take apart two cars, one electric and one fuel, to understand the inner workings and mechanics. Plus, take part in the Pit Lane Challenge – race against time to see how fast you can change the tyres on the Formula E race car, every second counts!”
We love a challenge. This is probably the fastest shoot we have ever been involved in, so it was a real proving point for us to be able to say “yep, we done that!”. This film is one of two that were created in 2 hours on a single morning before KidZania London opened their doors to the public. We were under strict time frames, so as soon as we hit Westfield Shopping Centre in London, it was straight to work. The children we were working with were fantastic, and as children usually do, loved being on film! KidZania employ a brilliant mind frame when working with kids – treat them like young professionals who are eager to learn. This was an important part of the entire process for us to capture – to film children working independently away from adult guidance (but not supervision!) as part of a team. Our shooting and editing style was slick to begin, but as soon as the challenge started, it was pedal to the metal – the best way to capture fast actions is to film just as fast and to move with the action.
If you would like Wandern Media for professional video production in Scotland or London, simply click contact and lets get the ball rolling.