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WANDERN MEDIA

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Wandern Media
Unit 8
41 St. Vincent Place
Glasgow
G1 2ER

Phone(+44) 0141 413 4095
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CASE STUDY

PEATREEKERS

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OVERVIEW

There are few things we love more than whisky and the beautiful Scottish countryside. When we were asked by MadeBrave to help launch the exciting new whisky brand Peatreekers with beautiful content filmed all over Scotland, we were thrilled to be part of this new journey. Founded by Calum Leslie, Peatreekers explores the darker side of whisky and a murky, illicit past that too few whisky enthusiasts know about. It was our pleasure to help share this story.

OBJECTIVE:

To create branded content for Peatreekers, a new whisky brand founded in Edinburgh.

BACKGROUND:

From the brand “Peatreekers was founded for one purpose, and one purpose alone – to bring the stories of the darker side of whisky back to life.

This isn’t an idea, a whim or a simple venture, it is our burning passion. For too long whisky has been seen as closed off, only enjoyed by those with comprehensive knowledge and an air of superiority. But in the 18th century, whisky was enjoyed by all – whatever their walk of life – and it was the original renegades who produced the finest whisky in the land.”

SHOOTING:

We had massive plans for this shoot as soon as the initial idea was brought to us – we’ve wanted to work with an exciting whisky brand since day one, and Peatreekers was the perfect fit. We kicked things off with three short interviews shot in Edinburgh (many thanks to the teams at Bryant & Mack Private Detectives & Balmoral Hotel). These short interviews would set the tone for the project. We wanted a moody, almost secretive vibe to match the illicit distilling of the original peat reekers.

The next part of the journey took us and 7 others to the stunning Glencoe in a 1960’s VW campervan which would be our lodgings for the night. After a full day of shooting run-and-gun style footage as well as aerial, we set up camp on the banks of Loch Leven and warmed ourselves by the fire in between capturing the spirit of the trip – whisky.

The Peatreekers project was filmed on 2 Sony A7Sii’s in 4k on Samyang primes with aerial footage courtesy of Andrew Dobbie’s Mavic Pro. Behind the scenes photos thanks to Asa Roger, Andrew Dobbie and Pete Pelosi.

If you would like Wandern Media to help create branded or promotional content for your whisky, gin or beer brand, please get in touch. We love working with exciting alcohol brands!

 

Charles MacLean - Wandern Media
Peatreekers - Wandern Media
Peatreekers - Wandern Media
Peatreekers - Wandern Media
Peatreekers - Wandern Media
Peatreekers - Wandern Media
Peatreekers - Wandern Media
Peatreekers - Wandern Media
Peatreekers - Wandern Media
Peatreekers - Wandern Media
Peatreekers - Wandern Media
Peatreekers - Wandern Media

Got a project coming up and need to promote your brand or business? Get in touch!

LET'S GET STARTED

Wandern Media
Unit 8
41 St. Vincent Place
Glasgow
G1 2ER

(+44) 0141 413 4095

Facebook link Twitter link Contact link